First let me say I am not a lawyer...but I do deal with naming rights in my job all the time. What I can tell you is registered trademarks are associated to the category of the product. So a candy company can trademark Rollo and someone else in a completely different category (ie. snakes) can trademark the same name as long as they don't compete and you don't attempt to leverage the firsts trademark (by this I mean you cannot refer to, advertise, claim or associate in any way to the candy company or try to profit from the success of the candy company)

Hope this helps

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• Naming question, any legal types?? - EmberBall, Fri Aug 25 17:59:45 2006
• RE: Naming question, any legal types?? - Luke9815, Fri Aug 25 19:19:42 2006
• RE: Naming question, any legal types?? - EmberBall, Fri Aug 25 19:21:52 2006
• RE: Naming question, any legal types?? - toshamc, Fri Aug 25 21:21:58 2006
• RE: Naming question, any legal types?? - Raptorred, Sat Aug 26 05:23:32 2006
• RE: Naming question, any legal types?? - THISDUDE, Sat Aug 26 14:04:27 2006
• RE: Naming question, any legal types?? - EmberBall, Sat Aug 26 14:17:59 2006
• RE: Naming question, any legal types?? - the_jackel, Sun Aug 27 08:57:41 2006
• RE: Naming question, any legal types?? - EmberBall, Sun Aug 27 12:19:53 2006