mark-up wise at $100 cost = $ 400 profit. A 100% retrieval of cost is only payed of cost. So actually at 500% mark-up this is only a 400% mark-up. This is if the animal is sold at $500. Catch my drift ? Profit and margin are 2 very different things. Even the profit has bite ins. I won't go into the complexity of these 2 things as I have before on numerous occasions. I would say that if Petco did sell a $100 cost animal and sold it for $250, the profit is at 150 % ( real )and that is with reservations. Then there is the margin of profit that includes every thing so the store MIGHT make a profit at showing at / of : $100 recovery of cost ( $100 ) then $150 after. Out of $150, after everything is paid maybe a $50 to $75 pure profit. The contingent on any retail is volume sales as in these mass merchandisers.
Off topic now : at the very last reptile expo that i attended, captive born / bred balls commons were going for $25 and a few worried breeders sold some at $20 plus one breeder gave you one if you bought 2 then went on at $10 each. As I said, CAPTIVE as this show does not allow wild or imports !
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I may be old , cantankerous, crabby, and cynical, but......

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