Pet product industry advertisements.
Those companies spend millions on adds in fancy magazines which are placed all around some articles which cover (sometimes) much better info.
The petstores preach that you need these products because once you buy the animal, the cage, the lights, etc etc etc, you only need food, so they push these products to get a more consistant income.
Also some people who write books, and articles on these creatures are having no sucess at all, but continue publishing books about captive care and the use of these products.
The problem is that these things have reptile keepers brain-washed into believing whats good for them and whats not.

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