We always take user input as one of the factors when we decide to split out categories. Generally it's one of the major factors. Other factors include such things as existing contracts, maintenance and management, perceived versus actual need. Actually generating new sponsorships is never taken into account.



Our advertisers in most cases are very split on the subject, in general. A few want the split so that the advertising and customers can all be clustered/focused around a single vertical, others would rather leave it combined so that they can hopefully draw in someone that otherwise may not have considered that animal.



This is a debate we are also considering with Crested Geckos, they are much closer to seeing a split but the vendors I spoke with in Chicago were dead against the gecko split.

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