Posted by:
mfoux
at Fri Dec 11 13:37:52 2009 [ Email Message ] [ Show All Posts by mfoux ]
Exactly. Good analogy.
And you don't always use the same round, or even the same type of gun. Sometimes it's not even a gun, but a bow. Depends on what you're hunting. It's the same with getting a message across. You have to identify the different types of people you want to target and the you have to decide what is important to THEM. That will tell you what need to say.
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RE: I think I know what you mean... - mfoux, Fri Dec 11 13:37:52 2009