Posted by:
dwedeking
at Fri Dec 12 11:04:19 2003 [ Email Message ] [ Show All Posts by dwedeking ]
As in all industries lower pricing hurts the smaller business before it hurts the larger business. So by you cutting your prices in 1/2 you will hurt the smaller breeder (the guy doing one or two snakes for fun) before you will hurt the Bob Clark's and the NERD's of the industry. They have spent years building a reputation and a solid customer base that will allow them to weather the few animals you produce per year to sell at 1/2 price. This industry has the most loyal customer base compared to standard industries (ie toothpaste manufacturing etc). People come back to those companies that supply them with quality animals time and again no matter the price due to the risk involved with caring for a living animal and the emotional attachment we make with our pets.
My personal experience as a vendor at shows on the West Coast and selling online is that people are less concerned with pricing as they are with quality of the animal/product and customer service.
I am continually amazed at how some will bash those that have made this into a full time business, or even worse a successful business. Don't they realize that this business allows us to work with reptiles 7 days a week, adjust our schedule around to do what we love doing and not have to play stupid corporate games (I get to wear shorts and a t-shirt most days and can leave at 4:55 if I so desire [and not wait until exactly 5 because some overweight balding manager that hates his homelife says "its the rules"], though I usually don't get out before 8PM)?  Scales - Premium Exotic Reptiles
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