We are not scientists?>>>>
Speak for yourself! Hehe.
Color variation in chameleons is very complex. I would make an educated guess that natural selection favors camoflauge in most species. However, I think (emphasis on THINK!)the color patterns in males of "display" species is a result of an aspect of natural selection: sexual selection.
I have not done any real studies, so it's purely hypothetical, but it's based on fact.
Panther and male veiled males will put oout a bright, contrasting display to communicate - either territorial display, or attracting/impressing a female. It coudl be that, in the case with panthers, certain environmental conditions have made certain color patterns more visible. It could also be that the females tend to prefer males with a certain color. The genes for preference are passed along, and soon enough, a disproportionate amount of females in a given locale favor a certain color. the males that have that color get more females. It just takes a few generations to show up.
That's the neat thing about sexual selection - it's usually linked to a desireable trait, but it doesnt' need to be. Sometimes it leads to ridiculous ornaments - like birds of paradise, peacocks, and maybe some chameleons. In the case of birds, females choose males that can - despite some totally useless, handicap of plumage, survive and keep territory. It's proof of a good male - despite all those feathers and junk, he's still alive and well. Maybe it's a similar thing with panthers?
I tend to think it's a little different.
It could be because of the males, not the females. Brighter animals might actually keep the duller ones away. A drab, gray and green colored male pardalis might simply stay away from a male that, despite being smaller, is bright blue with red stripes. If that is the case, I think that might explain the bright coloration - sometimes, sexual selectioon is a greater selective force than straight up, straightforward "natural selection". It could even be as simple as the brighter ones being more visible to females, therefore getting more mates.
Same deal with veileds - the bigger, brighter you are, the more females will see you . Also, the more other males will see you, and avoid you and your territory.
Could also be why we don't see too many small species that are perpetually bright, like panthers and veileds. the bright colors mean they'll get eaten by birds too often for it to be of any use. Not until you are big enough to be ignored by most birds does the color become a benifit in other ways...
For a parallel, look at baby calyptratus and pardalis - it takes them a long time to color up. Obviously, if their adult coloration was a benifit to them in hiding and camo, they'd have it as a baby.