I am glad to see this discussion and I am glad to see everyones view. The following is my opinion and comes after dealing herps in a commercial setting since 1989.
We all have to take a strong look at what it is we do. If you breed, hatch, advertise and sell your animal for the basis of a monetary transaction you have just entered the "livestock business". This is what has become the issue with most breeders, is that there is a "low barrier of entry" for anyone wanting to get into this business. This is where the problem lies. This is what I was mentored on early in my herp career:
Broker: handles export/import transactions
Importer: imports herps and distributes accordingly
Dealer: purchases herps from importers for resale
Jobber: same as dealer, term not used as often these days
Business protocol in the livestock trade has diminished in the past few years. Importers/dealers selling directly to consumers instead of retail shops is now in fashion. This would kill most traditional businesses types. Fortunately, herps have had a steady increase in demand, so we are safe for now. Don't be afraid to ask for credit or name recognition for your efforts. I do this with my retail costomers. It's not to take their business, but more to build a relationship and let their customers know the quality they are getting and source. This could be a double edged sword, so have a good feeling of your customer before committing to that level of branding. Always keep in mind to never follow pricing trends until the consumer drives it (ie. If SHTxCT are now running $100 from 80% of breeders and you been sitting on yours for 8 months with no sales at $300 it may be time to consider price changes). This is the hardest part of this business. It drives me nuts to sell nice high-yellow leos wholesale for $8, but I see hope for normals and feel great pride in knowing that mine make it to market, regardless of margin. That may sound like poor business sense, but I don't deal with one species alone so the differance is averaged out. A good thing to keep in mind, like everything else, for every person that gets in, 3.75 individuals get out. This business is no different than any other condidering cyclic changes. In addition this business is most peoples first business endeavor and in my opinion is not the type of business to practice your chops on. You can tell just from reading the forums that feelings and pride are involved which is a hard thing to overcome when talking about animals and business. You have to take an unbiased approch. Deal with who you are comfortable with, try new dealers out, sell to whom you choose, and price as you see fit. You all are producing some fine animals and I enjoy seeing your progress and accomplishments. Don't let poor dealers get you down as they will, by their own actions, weed themselves out.
Respectfully,
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Galen Clark
www.captivescience.com