i've never worked with rheo's but 30 of them sounds like a bit of over kill and expensive.how about two stats,one for the bottom 5 shelfs and one for the top 5,surely the differance from top to bottom of 5 shelfs can't be that much.right now matt at mg reptiles has the herpstat II on sale for $200,it has two probes with 700 watts for each probe PLUS it's set up with night drop,no expensive cords and timers to purchase.i realize youe mentioned the helix unit but this came to mind.
this rack will be very large and heavy,making it hard to move around corners and tight spaces.if this is a concern i would think about making three seperate racks to your specs,not much more work or materials at all.
will the blanket boxes be showing (from the front) the end or side of the boxes,if they show the side you could put two sweater boxes in the same space giving you other options.i recently made three racks with sterilite 27qt. boxes sideways (10 level) or two 12qt. boxes in lengthways.i used 3" flexwatt belly heat.on the back wall i used retroflix insulation and it pushes the heat forward better than i thought it would.
how much 11" were you planning on using?