It's a case of wishful thinking and jackpot mentality.
There's a lot of variation among normal ball pythons, yet some of them, for some reason, prove to be genetic while others do not. Some, including snakes that look very much normal when bred together produce totally unexpected supers. Many people have difficulty understanding how to tell a normal apart from a yellowbelly, which is no doubt why they have become so affordable. "Normal looking snake" (to the untrained eye) that when bred together, produces an Ivory.
The Het Red Axanthic is another co-dom that looks normal to the untrained eye, yet produces a Red Axanthic.
Having ball pythons is a lot like having an instant lottery ticket, only "instant" can take 2 to 5 years to prove out. Because you really don't know if your snake is going to prove out or not there's that fantasy and hope that makes some people see things about their snake that the trained eye doesn't see.
Time will tell.
I agree with you that giving an unproven morph a name, publishing it out in the open, and even offering it for sale as something when it is not proven, is ridiculas. What they're really selling is a very expensive lottery ticket that will either prove genetic or won't. If it does, you hit it big. If it doesn't, your out your "investment."
I think Tom Baker did it right. Mohave to a normal looking female that proved to have something special and unexpected about her. This caused the Crystal to be produced. He named it (who wouldn't) and held onto it to see if it would prove out. Now that it has been duplicated and proven genetic it really is a new morph. Best wishes Tom.
We all hope our normals prove just as genetically exciting as Tom's normal female. None of us will know until something is produced. Until then we have interesting looking normals but there's lots of potential.
Good luck proving those new morphs!
Python Joe