I was recently sent a link to a very informative post, the post delt with BP mutations and the market crash. aside for the BP talk the post brought up key issues, the main issue was Marketing. i don't think any of us are in the hobby of breeding Colubrids with the intent to get rich, but i think the way WE market OUR animals has a lot to do with the outcome of the market...
key points:
Where do we advertise:
The KS classifieds has been great for me (and I'm sure others) when it comes to selling snakes... to be honest one of the most popular places (if not #1), but do we just settle for that? how about running an ad in any place that will let you (some free)... increase your likely hood of selling before you take $50 off your initial desired price every 2 weeks because of inpatients?
Wording:
What words/ phrases/ hooks do we use to draw attention to our ads, how do we sell the animal to someone we can not talk to face to face... it's all in the way your structure your ad..
Pictures:
Too many times i look on the classifieds and i see
1. Blurry pictures
2. Six diffiferent Ssp. for sale in a single ad with one pic (some times not even of one of the 6 Ssp.)
3. Maybe even a title like "killer snake, insane colors, really exceptional" which captures my attention, pulls me in, i wanna see the snake, i'm really interested now and there's NO PIC!
4. A group shot of 4-10 snakes and the seller tells you "well u can see um all just pick one"
5. A dull hatchling that is from "Good stock" but no pix of maybe the best looking parent snake or both! show the buyer what they'll get eventually if they decide your snake is what they'd like to buy.
The key here is you have to show the snake in the best way you can since the potential buyer can't take a physical look at it.
Forums:
I hate to say it but a forum can be used as a marketing tool, not to sell animals, but to display the animals in your collection... do we offer them up for sale on the forum of coarse not!...display of animals as well as a signature (your name. nickname, business name, web site name, logo, classifieds name, something that identifies you and these exceptional animals) at the end of a post IS beneficial.
COMPETITION:
There will always be someone with a better price but will the better price be for the better animal? what matters, how cheap it was or the quality/genes/lineage? I feel that as breeders and hobbyist we should breed Quality animals as well as work with each other to preserve the market on a snake rather that do cut-throat business, under cutting everyone else for our own personal gain... (survival of the fittest or selfishness?)
Someone will ask so i'll beat you to it:
One may ask me do you keep and breed and sell snakes just for the profit or for the love of the snake... 1st for the love and to be honest i don't mind making some money once a year doing what i love (i mean these guys are fun to own but not cheap to keep)... do i really expect a $700 snake which grows quickly, breeds easily and produces a large clutch (2x or 3x clutch even) to stay $700 for ever... NO... but a gradual descent would be nice (don't you think?)
I'm sure we don't pay hundreds/thousands of dollars for a new mutation and not expect to make that money back and/or flip it for a profit...
now I'm done with my ramble... enjoy these pic 
"Blaze Phase" Goini

Red Hypo "Brooks"

~ZF
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Royal Blue ReptileZ
Home of Bklyn's Finest Brooksi
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nice try


