I'm glad you brought this to light, Patrick. I've been wondering about this stuff. We get so many questions on this forum during the warmer months regarding egg incubation. Wouldn't it be great to just say, "Go buy some HatchRite and follow the directions."
The only thing that really concerns me about it is that it claims to be effective for virtually all herps. It isn't stated that clearly, but it's implied. I'm wary of these "cure all" items that claim to be the answer to all of our problems. I know from way too much personal experience that not all herp eggs should be incubated at the same humidity.
We'll have to see what happens when it is "time tested". If it were available back when I was just starting out...I certainly would have given it a try. It was a nightmare trying to find the best medium for egg incubation.
It's sad that they spelled substrates wrong (substraites) on their first banner. Oh well, sometyms I donet speall so gud neether.
Patrick, kudos on your bauri photos making it onto ATP.