could equal success
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I'm just a newbie owner of 1 bp.
I came here looking for "newbie info," & I am very pleased with the info I received & connections I made.
Being a newbie, I'm not sure how often I'll be visiting the site in 6 months time either. (not to mention it will be the middle of my summer & I hope I'm not online too much, lol)
What is the magic "hook" to make newbies continue visiting the site after 6 months? Do you have suggestions?
After getting past the initial learning curve, I can see myself stopping in to view classifieds, check on upcoming shows & maybe log in for a special guest chat. Maybe I'll check on the advertiser's specials. Maybe I'll want to see pix of sleek new morphs, new babies & my friends' bps. Maybe I'll stop in to see where the evil morph god traveled to on vacation, or how he bred a snake to a lamprey eel. lmao! (I just love eccentric posters, I'm a sucker for sarcasm, sorry)
If I get into owning multiple bps & possibly breeding, I can see myself continuing my frequent daily site visits. I mean, once you catch the bug, it's pretty easy to imagine yourself trying to breed your snake at least once or twice for fun, right??? CB snakes don't seem to have the overpopulation issues that cats & dogs suffer from. Maybe the "hook" is breeding? Maybe.
Quality education is key, imo. Slapnutz is doing a lot for this industry by simply exposing his class to their new snake. The more quality info he receives here & is pointed to (books etc), the better for his snake & the education of 20-30 kids? Right?
How many of you would have picked up this hobby *years* ago if you had a "class snake" to learn from & interact with? And what about the gender gap? What is the ratio of male snake owners vs females? If my mother had not been hysterically scared to death of snakes, that would have helped me a bit too, LMAO!
Although I am a total newbie at this hobby, I do have quite a few years experience working in tech, sales & mkt, specifically online marketing. I have worked at a few dotcoms & I know how difficult it is to run & maintain a profitable web biz. If you have not worked in the online industry for at least the last 10 years, you can't even begin to imagine what this site is up against. It's insane, really! It's easy to sit back & point out what you see as an area to improve on, but there are a ton of factors besides time & money that go into running a dotcom.
I saw they are advertising for a Dir of Mkt. This is a *huge* step in the right direction. If they find someone with the right mix of herp & dotcom experience, then you should see positive changes soon.
Just guessing here: They might start requiring more info of the people who sign up (just a little, nothing too evasive) so that they can better market to their database of users. Once they get a handle on how many newbies vs. advanced vs. breeders vs. advertisers etc, and what is most important to each segment, then they should be able to gradually make improvements to the site that will appease most users. Of course let's hope they have some scratch for the mkt budget too!!
Word of mouth advertising is free & helpful. Don't forget to send the link to this site to all your friends! Maybe an affiliate program will be instituted down the line. Who knows?
It is important to listen to what users have to say. If you can get Jeff's ear, perhaps you can express your concerns for the site & offer suggestions. Maybe the new hire will post an email address or online form for suggestions. Maybe they will poll users with online surveys as they devise an updated marketing plan.
If KS attends trade shows, they should definitely have a suggestion box at their booth. If anyone here sees Jeff at show, stop & chat or ask for his email.
There are endless possibilities that could come from the next creative mind to join the crew....(just cross your fingers that they truly have passion & knowledge for the hobby as well as the necessary job experience)
I wish this site the best of luck. I honestly believe that if they have made it this far in a spotty dotcom market, they will continue to grow & improve. You just watch!
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*newbie*