I'm sorta the local "champion" of the no-sub method. I've been using it since '04, with great success. I've shared it with others here who have also had great success. So far this year, I have hatched 21 of 22 eggs that were laid (three clutches), and I'm not sure that 22nd egg was ever fertile to begin with. It had gone noticeably bad after the first week. I have two other clutches well into their incubation period with 100% still alive and going strong. I do not have to worry about eggs dimpling too early, or the eggs getting too wet, leading to mold/dead eggs, etc. The beauty of this system is that eggs are kept right at 100% humidity, but stay completely bone dry.
I will never use any other method. I've found this method to be far superior to tradional "eggs burried in the substrate" incubation. The "big guys" you mentioned use a whole room as their incubator, which allows them to house every single clutch individually in a large stryo or plastic box. In a small egg box in a small incubator, this method is harder to control.
Having said all that, there are plenty of folks who use small incubators with a traditional in substrate method with great success. Remember, incubating eggs is fairly easy. Keep them at a constant appropriate temperature and proper humidity, they will hatch. How you meet those needs is really irelevant.
Good luck!