Yes your right there not proportional , and a proportional would definitely be better if you can afford one. The johnson controls is a digital on/off unit with some nice features for the price. You can buy them shipped for $70.00, Heres a few nice features for the money.15ft Replacable temp probe,Heating or cooling modes, Fail safe mode to shut down or run full on if a sensor fails, rated at 1500w, digital readout , manual nightdrop option, Has a temp differential setting, I would use a proportional for sure if price is not an issue. One nice thing about the cooling mode available on the johnson controls is that you can use it in the summer to cool your room when used with a ac unit or cooler or attic fan to cool your room. You set the cut in temp Say 85 degrees and set the differential say 5 degrees. The load will activate at 85 degrees and shut off at 80 degrees. I use one in the garage for the rats and it works great. If the summer temps get in the 100-115 degree range in your area cooling becomes an issue.