Joe,
They go orange/yellow out of the sun for the same reason humans go pale...although its the effect of a different pigment producing mechanism. We get tan due to an overproduction of the pigmnet melanin in structures called the melanophores. It is the bodys defense mechanism against UV rays. When we are no longer exposed to sunlight, there is no need for as much melanin, and the melanophores slow down or shut off production.
In coachwhips, you have kind of the same thing going on. Red pigmentation occurs in two structures, the xanthophores and the erythrophores. The xanthophores produce red and yellow pigment, the erythrophores just red. When the snake is out of the sunlight, the erythrophores shut down. The xanthophores reduce their production of red, but they keep making yellows. The result is less red and more yellow, giving the animal the yellow/orange appearance.
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It's not how you die, it's how you live.
It's not what you gain, it's what you give.