EVENING TELEGRAPH (Peterborough, UK) 18 March 11 Bid to save the toads from dying on roads (Nick Reinis)
Wildlife experts used a Peterborough focal point to launch a campaign to help stop the surge of toads being killed on the nation’s roads.
The education team at the Peterborough-based charity Froglife began their Toads on Roads campaign with a colourful display at the Guildhall, in Cathedral Square, Peterborough, on Wednesday (16 March).
Its aim is to highlight the plight of the British toad - around 20 tonnes die on roads across the nation each year - to children and adults across Peterborough.
It will be visited by six primary schools and two after-school clubs over the coming days, before it closes on Saturday.
Froglife, based in Vicarage Farm Road, Fengate, organised the exhibition, complete with a giant toad lollipop as part of National Science and Engineering Week.
Laura Brady, a wildlife ambassador and project officer for the charity, said the idea, the models and the activities on offer were designed by young people.
She also said that the charity saved 60,000 toads last year by picking them up from the sides of roads and moving them out of the way from busy roads.
Laura said: “It’s a really important exhibition to celebrate the toad and raise awareness of the campaign to people in the city.
“Toads are an important native species that do not get enough recognition in the country and their numbers are in decline.”
Environment is at the heart of the work and all display items are hand made from recycled materials using a range of crafts.
Cacey Barks, conservation youth worker, added: “We aim to show communication can save lives. Some really imaginative young people came up with this brilliant idea to communicate the tragedy of all the toads that are killed on roads every year.”
National Science and Engineering Week involves thousands of schools, groups, adults and young people across the UK.
Froglife last year won the Best Science Award for its giant pond exhibit. The toad theme this year reflects their Tuppence a Toad campaign, to raise funds and awareness to support amphibians.
Cacey said: “We are keen to share our creative, fun approach to teaching people about wildlife, and what we can all do to help. We hope to inspire future generations to join us to save wild species.”
More information: www.froglife.org/peterborough
Bid to save the toads from dying on roads


