First, I would make sure your local pet store wants a new supply of rats. Second...it is never a good ideal to get into breeding just to supply a pet store with babies. You can't rely on how many the pet store takes. They may only want 6 and if they don't sell, they won't want any more.
There are plenty of websites out there that detail how to breed rats both as pets and as feeders (reptile food) but the basics apply to both.
Female rats should be at least 8 weeks old but 12-16 weeks is better. Males just need to be 8 weeks but being close to the same size as the female or bigger, is better.
Female rats go into 'season' every 4-6 days and gestation is 19-24 days. Females can also become pregnant immediately after given birth (within the first 24 hours) so keeping the male out of the cage before she gives birth is a must.
Babies wean at 3-4 weeks, become sexually mature in 4-5 weeks. Hence males and female should be separated by 4 weeks.
You can house a single male with up to 5 female rats, but a 1:2 or 1:3 grouping works best (one male to two or three females). Remember cage size. The more adult rats, the bigger the cage needs to be and you need room for the babies as well. So a small breeding group works best and having at least two females is good as you can leave the females together to help each other out on rearing the young and take the male out. In fact, you only need the male in with the females for 10 days. This ensures the female goes through at least one 'heat' and the male certainly won't miss the opportunity to do his duty.
Rat males can be housed together, unlike mice. So you certainly can put a male back in with another male, as long as both know each other.
Rats can have anywhere between 5-18 or more babies per litter, with average being around 8-12.
Females should receive a high quality rodent chow (Mazuri makes an excellent one for breeding rats as well as a maintained diet. Tekland and Harlen also have good rodent diets). Dog food, though it can be used, isn't a good diet for rats (some may feel it isn't even a good diet for dogs). Most of the prepackaged rat foods found in pet stores are not that great either. To much waste in those diets and many of the ingredients are high in fat.
I have used various types of rodent chow and have had great success with them. Also, I find large parrot diet in addition to the lab chow provides a great variety and fun for the rats. They eat all the large parrot diet, as opposed to leaving about half of the prepackaged stuff in the rat diets. THe brand of large parrot diet i use is Premium Large Parrot Diet by Hagen. (I think this is the name I just know for sure it is made by Hagan (or Hagen?). It contains alot of nuts, fruits and lab block style blocks. Probably high in fat due to all the nuts but rats certainly love it.
You can also add pretty much all the food we eat into a rat's diet as well. Greens of any type, vegetables, fruits (no citrus, tomatoes or onions), cooked lean meats (chicken, turkey, etc), not sure about fish so I won't recommend it (rather be wrong that it is bad to give to rats, than the other way). Giving rats bugs is a great treat too. Any pet store will have feeder insects such as crickets, superworms, silkworms, butter worms, mealworms, the beetles of either superworms or mealworms, and the like. Rats certainly enjoy chasing beetles and crickets about their cage. (note: if you have a wire cage for your rats, you may want to feed any bugs in a dish or rubbermaid container to prevent the crickets or beetles escaping into your house.
Wild caught bugs are not a good ideal, unless they are from areas where no insecticides are used. Not sure how sensitive rats will be to this poison but if its not recommended for reptiles, I doubt its good for rats. If you don't use insecticides and nobody in your area does, it should be safe to use wild caught bugs. However, make sure you know what bugs are you are going to feed to your rats. Some may be toxic. (hornworms for instances, are a great feeder for reptiles and rats, but wild caught ones are toxic to pretty much every animal. Farmed horn worms are fed a special diet which don't contain toxins normally found in the natural diet of horn worms (tomato leafs, tobacco leaves etc.)
Here are a couple websites that have information about raising and breeding rats as well as the advisability on doing it.
www.ratsauce.com/index.php
www.ratfanclub.org/repro.html
www.afrma.org/rmindex.htm
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PHLdyPayne