Is this for real? It doesn't make any sense to me. Too good to be true. Free? FREE??? Dude takes out a full page ad to share moneymaking secrets with everyone for FREE?? Website address didn't work. Thinking about calling. What's everyone here's take on it?

Smacks
P.S. For those who don't have that issue:
1. It's an ad for a "free reptile report" that promises tripled production, the next hot species in the trade, how to take better care of every reptile spending less money and doing less work. He supposedly learned it from a dying herpetologist (unnamed, suspicious, no?)
2. Best issue ever. They answered my mail, did a step-by-step guide to creating an awesome natural tropical vivarium, amazing articles on small uroplatus geckoes, garter snake color morphs, dumerils monitors, and salamanders as pets.