Don't know about the heating cable, I use heat tape in my 1 leopard gecko rack, however I do know a thing or 2 about rheostats.
The cheapest and easiest rheostat you can find is a simple plug in light dimmer. All rheostats, whether made for animals or not, simply control the amount of electricity going to a device. In our case, more or less electricity going to a heating device = more or less heat generated. A rheostat allows for manual control of the electricity flow.
For 20$ Can, (I'll bet 10 usd), you can go to Home Depot and get a plug in light dimmer. Just plug your heatpad into the dimmer, and the dimmer into the wall. Use a (good, and preferably digital) thermometer right over the pad and continue adjusting the dimmer over the course of a few hours until your temps are right.
A thermostat, on the other hand, senses the temperature by itself and automatically adjusts the amount of electricity running to the heating device. Thermostats will allow you to pick a temperature and, using a probe connected to the thermostat and placed over the heatpad, will monitor the temp for you. (I always check with a digital thermometer since I don't trust the thermostats.)
Now, about thermostats. I hate the ESU Reptile Thermostat. It was recommended to me by someone on one of these forums, and I used it as part of an incubator. Within 3 weeks of use, it broke and my temp shot up to 110 degrees. I lost 20 leopard gecko eggs, about 1000$ worth of potential income and 20 little lives lost because its a cheap piece of ... pie.
I do like the ZooMed Repti-Therm (maybe its Repti-Temp) 500R. I've used several of these for years without a problem. However, the temperature indicator doesn't actually show degrees, but, rather, shades of color. So you'll need a digital thermometer to verify.
Hope this helps.
Joel
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2.3 Leopard Geckos
0.1 Ball Pythons
0.1 Okeetee Corn Snake
1.0 Blair's Phase Gray Banded Kingsnake