Matt, building a reputable, established business takes considerable time and effort to gain the confidence and trust of the buying public. This goes for any business. Along with that goes not only the reputation of having integrity and excellent customer service, but the quality of the product(s) you are selling. Unfortunately, we all have to earn our positions on the ladder of success, and along with that we get knocked down a rung or two from time to time. LOL!
But, just because a business happens to be at the top of the ladder, does not necessarily give them a ticket to charge outrageous prices if their product is not better than the next guy's. There have been numerous studies done on marketing and what motivates people to spend a lot of money on a 'name brand' product vs. a 'generic knock-off' of equal quality. Many people will spend $14.00 on a bottle of Advil (just because it's Advil) when they can get the exact same bottle of generic ibuprofen for $5.99. On the same token, sometimes the name brand is a superior product and worth the higher price. We are ALL consumers, and want the absolute best product for the least amount of money!
There a tons of people who will buy a leopard gecko because it's only $20.00, even if they know nothing about where it came from or if it is healthy or not. You have to ask yourself if this is the type of buyer you want to sell you animals to or not. If you are trying to reach the more discriminating leo collector, these are the people who will be looking at the level of professionalism you display, how knowledgeable you are, the quality of your stock and where they came from, and will be willing to pay a little more!
The good news is that you have breeding stock from reputable breeders who have paid their dues to the herp community by working hard over the years for their reputations and having superior quality geckos. It's perfectly OK to 'name-drop' when advertising your offspring by saying where your breeders came from. I would advise you though, not to ask the same amount of money that Urban Gecko, Albey, and A&M charges at first... you won't stand a chance! LOL!!!
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Marcia McGuiness
Golden Gate Geckos
www.goldengategeckos.com
