you could not be more right. yes that is grounds for a lot of arguments. As you said most people just want to know what their BD is by looks alone. For that matter though, you look at it and call it red, green, blue... whatever color it is. Calling a BD a Sandfire because of color has caused the term Sandfire to be like Kleenex and tissue. Yea, kleenex is a tissue but not all tissue is made by kleenex. Unless you start a pedegree system like the AKC has for dogs, you are going no place fast. Color alone is not a morph. If you have a red/orange BD (another point of contention), is it a Blood (Dragons Den), an Ember (Saphire Dragons), A Red Flame from Dachiu, a Florida Orange from me... without a pedegree who is to say? (not to mention new breeders making up new names every day.)
My impression is that a lot of people want a color morph. Not a lot of people are willing to shell out $100-$300 for that option. So they buy a BD, probably a normal or something that has color somewhere in the genetic background and when that color comes out with a splash of red by the ears or a yellow beard... they think they got something more than what they paid for. It must be a special BD cause it has color. So they are looking for validation.
This is not the case every time, maybe not even most of the time but it does happen and in my experience more often than not. This is just my opinion and I am glad you posted your opinion cause I agree completely. Unfortunately, when folks ask "what morph is this?" there really is no answer for them other than the one I gave with an explanation of genotype and phenotype. I would like to include what you said to help clarify things, as part of the explaination so I guess I will be revising my answer.
Thanks
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Bennett

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