People, especially younger males (17-25 y/o) will attempt to catch and handle a Rattlesnake EVEN IF THEY KNOW it's a Rattlesnake. Now, I'm not talking about experienced herpers here...I'm talking about average Joe that doesn't know beans about snakes. It is extremely rare to see that happen with women. It happens, but it's rare. Give Sean Bush a call and see what his stats are on the bites he treats with regards to how many people are bitten while messing around with a snake as opposed to how many are "legitimate" accidental bites, and how many of those are men vs how many are women. He is presently conducting a study to try to understand the psychology behind this behavior.
One of the big hurdles we (as herpers) have to overcome is the education of the public (it's in our best interest to try to do that). The problem is that the free dissemination of accurate and correct information is a relatively new undertaking. The dissemination of old wives tales and misinformation, legend, etc., has been going on for hundreds of years. The misinformation is very thoroughly embedded in the psyche of the average citizen...the things they were taught as kids they have taken as true all their lives. Some of it flies in the face of logic, such as snakes rolling into hoops and rolling down hills, snakes stealing milk from cows, etc., but they truly believe it because they were told by influential people in their lives that it is true.
I think that the best way to educate the public is actually through the children. Sort of reverse the flow of information. If the kids can be properly educated through school programs in grades K-6, then when the subject comes up and someone says something to them like "That there snake can roll up into a ball and chase you down and beat you to death with it's tail.", the kid will say "That's just not true. We had a Herpetologist at our school that showed us all kinds of snakes and told us that's an old wives tale." They may not ever change the older person's mind, but at least the new generation coming up will have the facts and will not pass down misinformation to his kids. The purpose of the school programs should be to debunk these myths, pass along sound information regarding the conservation of reptiles and amphibians, and to entertain the kids, as well as to properly teach them the dangers of molesting an unidentified snake.
Unfortunately, the combination of beer, testosterone, and venomous snakes is not so easy to overcome.