I believe Chris Marshell refers to them as super dwarf hets in order to eliminate the tiresome repetition of "super dwarf x jampea/normal cross". It simply simplifies things. These are high-end retics, and I hope that anyone with the cash to drop on an animal like this is going to make an informed purchase. I've dealt with Chris, and you would be hard pressed to find another breeder as down to earth and genuine as he is. I really don't think that he is attempting to pull the wool over anyone's eyes, if you read his ads and his website, he clearly defines what went into the cross.
It won't be long before we start seeing some really SMALL retic morphs.