Can't answer your question on morphs, but as far as if you don't want to wholesale them, you've basically got two options. Set up a nice website where people can order direct from you or attend shows and conventions and get a booth. Still, if you only have a single breeding pair, its going to take a few years before you're likely to break even on your dragons (and this is assuming that things go smoothly).
What area of the country are you in?
If you're in California or Florida there's alot of competition and that tends to drive prices down. If you somewhere in middle America, its better. I'm in Dallas and normal baby beardies retail from $60 to $90. I used to live in San Diego and normal prices were $45 to $70.
If you do attend shows, the premium morphs do go for some high prices ($200 or so), but normals go for as low as $10 or $15.