Sorry, I mentioned undertank sources since you asked for comparisons to flexwatt.
I know they are supposed to direct heat downwards or something, but I have no idea how that works.
The reason why RHP's work is that they take full advantage of radiant heat blockers. There is a wealth of information on the web about radiant heat but it can get a bit overwhelming to read all of it.
I'll try to summarize.
Heat moves in three primary ways 1) convection (heated air), 2) conduction (heat passing through objects), and 3) radiation (non-visible light energy).
Radiant energy is what's given off by all types of reptile heaters. Radiant energy does not rise as we normally think of heat doing. It travels parallel from its source and continues to travel until it is reflected or absorbed - just like visible light.
Radiant energy tends to pass through typical insulative barriers pretty well. But it can be reflected like light.
RHP's have reflective layers that direct this energy back into our cages.
There's also the issue of air space. If there is not the appropriate air space on either side of the reflective layer the heat will move conductively right through the reflective layer. More air space is better than too little, but it's the goal of manufacturers to find the ideal air space that allows for efficiency without the RHP being too thick.
The air space issue is probably why Helix RHP's are known for having to reach a higher surface temperature in order to heat a cage the same as a comparable Pro Products RHP.
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Current snakes:
0.1 Gonyosoma oxycephala - (Silver/Yellow)
1.2 Gonyosoma oxycephala - (Green)
7.6 Gonyosoma janseni - (Black)
0.1 Gonyosoma janseni - (Black & Tan)