I strongly agree with these rules.
The legitimate advertisements will list:
(1) Full Name
(B) Email Address
(C) Phone Number
I would never send money to someone who I couldn't track down if needed.
And just a few random thoughts that may or may not apply to you...
You should also give as much information as possible -- age, weight, original breeder, paperwork, feeding habits, etc.
Also...avoid adjectives and adverbs. Words like "UNIQUE", "ODD", and "SCREAMER" are just desperate fluff. If the animal is truly unique, it will peak a ton of interest without the words.
No need for claims of financial success, either -- "This is a great investment opportunity; Double your money next season!" This just feels so used-car sales.
Here's a story:
When I was just getting into the selling game, I did a ton of research on how the big players market animals. That's how I figured out the guidelines above. Now my advertisements look nice and neat and to the point. No extravagant advertising for me. I show the animal for what it is. If the customers don't want it, they don't want it. At least I go to sleep with a clear conscience at not having to lure people with fancy adjectives or promises of financial freedom in six months.
Here is an example of an advertisement that I ran recently:
PDH Albino Piebald
This sale is for 1.0 PDH Albino Piebald – guaranteed healthy and feeding with copy of all original paperwork and documentation.
Scientific Name: Python regius
Morph: PDH Albino Piebald (100/50)
Sex: Male
Weight: 600g
Hatch Date: 08/04
Health: Excellent
Food: Rats (F/T)
Temperament: Docile
Breeder: Mike Weitzman @ Basically Boas
Sire/Dam: Albino (SK) x Heterozygous Piebald (SK)
Clutch ID#: 04HAPHP1M
Paperwork: Yes
Additional Notes: This animal has the so-called Piebald marker traits.
PRICE: $1500 OBO
Please call or email with any questions. Additional photos available upon request. All sale prices include shipping. FedEx Certified. Live arrival guaranteed. Trade offers welcome. Serious inquiries only.
(NOTE: This sale is for a limited time only.)
Chris Bianco
(864) 706-7399
cjbianco@charter.net
Notice how I give all the information up front, dismiss the fancy adjectives, and provide all my contact info? This is a good start...
I think if you followed a few general guidelines as mentioned by a few others on this forum, you would find a dramatic difference in the level of responses.
(NOTE: Oh! And PLEASE expiriment with your own advertising template. I've had my own formula copied (plagiarized) line for line a few times and this is really aggrivating and unneccessary. Find your own writing style and give it a whirl. You will thank yourself for it later. I guarantee.)
Good luck!
Chris
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mean people suck