That's almost impossible to answer without knowing more. The most important issue is the species being kept in the cage. Secondary to that is what the ambient temperatures of the room will be at various times of the year.
The ideal way to heat most cages is with Radiant Heat Panels (RHPs). I'm partial to those from Pro Products. But they are not the best for lizards with extremely high heat requirements. In that case I like ceramic heat emitters (CHEs).
I am not a fan of using flexwatt or other forms of belly heat unless it's in a relatively warm room and only a small amount of heat is needed.
If that's the case, then just cut a large rectangle out of the floor that is at least 2" longer and wider than the size of flexwatt you will need. Keep this rectangle away from the sides of the cage to maintain the structure of the floor.
Then cover then entire floor with Sintra or another type of expanded PVC. You can get this at sign and plastic shops. You can probably get away with 1/8" Sintra. The heat tape is then taped to the underside of the Sintra with the properly rated foil tape. Also, route a shallow groove from the cutout to the back of the cage so the cords have a place run out.
Sintra makes for a durable and easy to clean floor but also transmits heat well. This is a nice solution provided flexwatt is appropriate for the species you keep and the conditions. It also ends up providing a small air space for the flexwatt which increases safety.
But for a 3' tall cage I would lean towards a RHP or CHE.