The Jaguar trait does in fact possess a co-dominant nature, therefore influencing approximately half of the offspring from each clutch with the jaguar characteristics.
It doesn't end there. The Jaguar trait doesn't seem to be carried to the next generation by the normal appearing siblings, BUT it does affect the appearance of some of them. You need to take a look at Jan Eric's site www.jaguarpython.com and view some of the siblings that urned out to look like jungles, although no jungle influence is in either of the parents. Also, go visit Soeren's site www.precisionreptiles.com and look at his siblings. Also, go to www.reptilicusreptiles.net and view his sibling page. Some incredible snakes have been produced with blinding colors and amazing eye colors. The pattern is somehow affected as well.
With all of this said, you are correct in assuming there is an affect on some of the normal siblings. It is attributed to the Jaguar gene. There seems to be two parts to the gene anyway. One that affects color, and one that affects pattern. If you ask me these are independent factors that work together to produce the jags, and only the color gene is affecting some of the sibs.
It is not a marketing scheme to rip you off. The entire snake market is founded on a grading scale. The higher quality animals, or shall I say more eye catching, are sold at higher prices. It is no different than the jungle market. You can pay $75 for a hatchling jungle with no background info and HOPE it turns out nice, or you can drop $300 and know you have a much better chance. Same thing with the jags a sibs.
Take a look at my sibling in the thread below. It is an amazing snake that came from a Red Hypo x Banded coastal pairing. I have yet to see any coastal hatch from a normal x normal pairing that has traits like that. Check out Will's site I posted above and you can see some more pics of sibs he produced. I'll let you be the judge as to whether or not they are different that normal coastals.