From:http://www.fws.gov/news/NewsReleases/showNews.cfm?newsId=3432C079-65BF-03E7-2EAF1C827CEA0EE1

The Appendix-III listing of these species, published in today's Federal Register, requires a CITES export permit issued by the Service for all shipments of live specimens or products containing the turtle species.

To me, it looks like the shipper needs to obtain the permit, not the end consumer.