Petco did a special trial run to get people in the door by providing TRUE blue iguanas to certain locations.
Fluker farms sent each store one or two animals, for promotional purposes, and inthe next year or so will roll out to most petcos since it did so well.
By 2015 I heard they will do same with albinos,either way, they are limited edition animals, and not gonna replace regulars or reds anytime soon!