This article is not about snakes it about advertizers using fear to sell products but it dicsusses why people respond to fear and it is getting worse. I think the same stratagy is being used to sell agendas (Fear of snakes and guilt about the environment)just as it is being used to sell products!
Rob

http://www.dailyfinance.com/story/company-news/why-broadview-security-keeps-making-ads-that-scare-the-hell-out/19368398/?ncid=webmaildl3

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