I hope hes not dead, He did leave the business. Hopefully to pursue other interests.

The magazine died before the internet. Yes, there was a time before the internet when man walked upright.

The problem as I heard/remember/second/third/four hand was distribution, Without naming or even knowing the who. Magazines had owners and deals and distribution deals etc. The Viv had PDV. AT first he could not get into petshops because of those deals, so he backed doored it. The dry goods for pet shops was competitive and controlled. So PDV came in the back door with the fish distributors. If you entered a petshop, you found the other mags in the THF, or whatever it was/is section. If you went to the back, you found the Viv. With the Viv, you had to have experience and follow the second to third wave of herptoculture. With the others, you add to use and promote product.

So its kinda easy to understand me when you think of the Viv magazine. I was interviewed and published in that and the other mag. PDV asked one million questions about husbandry and the animals. The other magazine asked for products they could sell advertising for. It wasn't like that "other" mag was bad people, they had some great folks working for them. But it surely was not headed by real keepers or keepers with a vision.

Lastly I hope hes not dead, what is dead or dying is that vision.

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