They are done in a light box with flash. The secret is to expose using low contrast lighting, then either use high contrast film, the high contrast settings on your digital camera, or boost the contrast post production. Outside light is nice, but it is either in the shade and tends to look too cold (blueish cast), or in full sun and way to contrasty. On the right day field pics look really nice, on others... not so much.

It's not too hard to get accurate color with a digital SLR, but it is hard to make it look right online. Everone has a different monitor on different settings. I have an old desktop cpu that it set up to show an accurate preview of what a print would look like.

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