The problem is that very few people will ever bother doing as much research as perhaps you or Tom will do. They rely on (read: are simply spoon fed) embarrassingly sensational "journalism" to shape their opinion. Exclude cats/habitat destruction/skunk apes out of enough mainstream reporting and the general public will be none the wiser. This feeds into the general distaste for our (my) hobby and others' profession/s. When we subsequently look for support, it will be difficult to shift the mindset.

