As someone who has worked in the advertising business for years, I can tell you that this is absolutely true.
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http://www.mikefoux.com
http://snakerack.blogspot.com

1.2.0 Hondurans Het Amel
1.1.0 Hondurans Anery, Het Hypo
0.1.0 Honduran Hypo
0.1.0 Honduran Hypo, Het Anery
0.2.0 Pueblans
1.0.0 Pueblan Hypo
0.1.0 Corn Bloodred
0.0.1 GBK Blair's Phase
1.0.0 California King
0.1.0 California King Blue-eyed Blond
0.0.1 Speckled King WC
1.1.0 Brooksi Hypo
0.0.1 Jungle Carpet
0.1.0 Ball, Normal
0.0.1 Sulcata
1.2.1 Leopard Geckos, various morphs
0.1.0 Wife, Caucasius Mexicana