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This article is not about snakes it about advertizers using fear to sell products but it dicsusses why people respond to fear and it is getting worse. I think the same stratagy is being used to sell agendas (Fear of snakes and guilt about the environment)just as it is being used to sell products!
Rob

http://www.dailyfinance.com/story/company-news/why-broadview-security-keeps-making-ads-that-scare-the-hell-out/19368398/?ncid=webmaildl3

As someone who has worked in the advertising business for years, I can tell you that this is absolutely true.
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Human nature. Same as scarcity breeds demand. The fear of limited or nonexistent resources in the near future, creates a huge demand. As in, when grocery store shelves are empty and gas pumps have run dry prior to an eminent natural disaster...Hurricane for instance. Uncertainty breeds hoarding.

jsc
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"As hard as I've tried, just can't NOT do this"
John Crickmer